#IOSONO, THE CAMPAIGN LAUNCHED BY VANITY FAIR
L’OMS has declared the pandemic coronavirus. The world of fashion, entertainment, and journalism are moving to bring financial help but above all to reaffirm their support in these dramatic hours. In such a difficult moment, when physical contact is not possible, it is essential that people do not feel alone; it is vital to be convinced that we can get out of it and get out of it.
Well-known personalities and ordinary people participated in Vanity Fair social campaign to stay united in this dramatic moment that the world is going through. From Milan to Italy, to the world.
The appeal launched by Vanity Fair – on the newsstands issue from 11 March distributed free of charge to readers in newsstands in Milan and throughout Lombardy (and free of charge on the Vanity Fair APP with the code VF4YOU), which wants to convey a message of unity, rationality and strength from a city and a region that were first affected by the COVID-19 virus – continues to travel on social networks, becoming a viral campaign of resistance: “United to stop the virus”.
The director of Vanity Fair Italy Simone Marchetti says: “#iosonomilano is only the beginning of a @vanityfairitalia message that is traveling from Milan and Lombardy to Italy and then all over the world.”
There are 64 personalities from the world of culture, fashion, design, entrepreneurship, and institutions who brought their message from the pages of the magazine, and there are many others, famous, who share their testimony on the social media minute by minute.