Damiani. The Most and the Famous…

marina bwInternational journalist Marina Slobodyanik made an exclusive interview with Guido Damiani.

Marina: Damiani is the most famous jewellery brand in Italy, one of the most popular in Europe. Recently you’ve opened stores in Tokyo and Kuala Lumpur. It’s been a long time you’ve been selling jewels in Honolulu and LA. How do you manage to stay artisanal, keep production in Italy and at the same time sell around the world?

Guido:The maximum expression of Italian style: the district of Valenza, the 2heart of Italian jewelry tradition, continues to have very strong bonds with the company. Master goldsmiths and artisans, holders of invaluable expertise, enhance the quality of every single piece, transmitting emotion, history and passion since 1924.

Marina: What five facts about Damiani family and Damiani brand make people fall for your jewellery and watches?

Guido:Passion, tradition, handcrafting, painstaking care of details, creation and study of the design, first-rate materials.

Marina: The world is changing, do you feel the need to change as well?

Guido: Damiani jewels are classic yet also contemporary. While bound to a strong tradition of craftsmanship that guarantees quality, the creative team favours innovation.

Marina: There are times when you use russian diamonds in your creations. Are they good?

Guido: Yes, we also use russian diamonds and they are high-quality.


Marina: Why, by the way, russian speaking clients like Damiani so much, to your mind?

Guido: Russian clients like Damiani because of its unique style and the Italian Character that shines through each item. The quality of materials and of Made in Italy manifacturing is very high level.

Marina: Is Monte Carlo a special place of interest for Damiani brand? Why?

Guido: Montecarlo is one of the best place in the world for high-society. We are looking for the right location for a flagship store. In the meantime, we usually organize events and trunk shows. We have recently created the sculpture in gold for Prince Albert of Monaco which is permanently displayed at Palazzo at Galerie des Glaces.


Marina: What connects you and Damiani to yachts and yachting industry?

Guido: Luxury, quality and exclusivity.

Marina: Before you inherited the company, did you think of doing something else in life?

Guido: Before entering the family business, I had a career in real estate where I worked for a few years. I joined the family business in 1994 and I have led the company since 1996 and today I’m the President of Damiani Group.

Marina: Isabella Rossellini, Sharon Stone, Sofia Loren, Jennifer Aniston wear Damiani. Whom would you call your brand ambassador today? (we are not speaking about official ambassadors, but about people who represent Damiani the best)?

Guido: Over the years, Damiani has worked with people from the show business world like Milla Jovovich, Jennifer Aniston, Isabella Rossellini, Natassja Kinski, Sophia Loren, Chiara Mastroianni, Brad Pitt, Gwyneth Paltrow and Sharon Stone, to name a few. Most recently, we have collaborated with the actress Nicoletta Romanov for the breathtakingly stunning Romanov Collection.

Marina: Why not only diamonds but also watch from Damiani are worth buying?

Guido: Our watches are jewels-watches. A timeless jewel, a precious way of “capturing” the moment to express a wish every day.

Marina: What kind of jewellery you buy personally?

Guido: Bracelets, pendants and cufflings, especially I often wear my Belle Epoque cross in diamonds.

Marina: A nearly 95-years history of Damiani is your treasure. Where you hope to celebrate the 100 years of birthday Damiani?.

Guido: We usually celebrate Damiani with special events. For example we have just celebrated Italian savoir-faire with a grand exhibition at Palazzo Reale in Milan. A project with great cultural value, retracing the most significant stages in the evolution of Italian traditions, displaying the precious creations of the company brought together for the first time. About the 100 years of Damiani’s birthday there’s time, but we already have great ideas.