July 4th, 2018 – Le Bristols Hotel, Paris – During Haute Couture fashion week in Paris, Ulyana Sergeenko, the owner of Ulyana Sergeenko fashion house and Ravi Lunia, director of Faidee jewellery house, unveiled the outstanding FAIDEE x ULYANA SERGEENKO high jewellery collection at the special cocktail reception.
Faidee jewellery house, famous for being the only company in the world dealing exclusively with the most rare burmese rubies and Ulyana Sergeenko is only Russian fashion house who represents country during official Haute Couture calendar in Paris had created this timeless FAIDEE x ULYANA SERGEENKO joint high jewellery collection.
New Couture show of Ulyana Sergeenko, which was held on the 3rd of July in Paris, became the sneak-peak of the joint jewellery collection. The catwalk image was perfectly supplemented by a unique collection of jewerly. Both collections were dedicated to The First ladies. This season Ulyana Sergeenko pays homage to the icon of the First Lady. Always at the side of their presidential husband, women as diverse as Raisa Gorbacheva, Nina Khrushcheva, Jackie Kennedy, Michelle Obama, but also Lady Diana, are a symbol of progress, kindness and generosity. By using their female powers and by making their voices heard, softly, first ladies can effectively ignite change.
Ulyana Sergeenko about the collaboration with Faidee : «It was a big pleasure working with my dearest friend Ravi Lunia on this incredible collection. He is a true artist».
DESIGNER ULYANA SERGEENKO wearing the the earrings from the FAIDEE x ULYANA SERGEENKO high jewellery collection
RAVI LUNIA, director of Faidee jewellery house
SUPER MODEL NATALYA VODYANOVA wearing the earrings, ring and the bracelet from FAIDEE high jewellery collection and
«Happily collaborating with Ulyana Sergeenko it was natural to proceed with the creation of our joint collection uniting the sophisticated sense of taste and style of Ulyana and Faidee passion for Burmese rubies and artisanal craftsmanship» – says Ravi Lunia.
Ulyana is not only Faidee muse and ambassador but also represent breathtaking beauty and style to us. It was a nice adventure and precious experience to see how the gems were transformed by her and embodied her charisma, elegance and her vision of the Burmese rubies. Its like create Couture but for the jewellery, so called “jewellery couture” for Burmese rubies. The collection absolutely represent the “Faidee style” – simplicity and sophisticaded elegance.” Ravi Lunia, the director of FAIDEE mentioned.
FAIDEE x ULYANA SERGEENKO high jewellery collectionconsists devising pearl necklaces finished with ruby cabochon clasps framed with a scattering of diamonds, ruby earrings and a ruby brooch with a playful bow. For the creation of this collection Burmese rubies had been united with South Sea pearls, white diamonds and garnished with 18ct white gold.
Afterwards, FAIDEE x ULYANA SERGEENKO high jewellery collection and the world’s most scintillating collection of the Burmese rubies from Faidee’s private collection will be displayed during the upcoming jewelry exhibition in Monte-Carlo.
This magnificent exhibition will take place at the prestigious Hotel Hermitage, Salon Belle Epoque, Monaco, Monte-Carlo, from July 31st through August 17th, 2018.
The origins of Faidee lie at the beginning of the 20th century with Roop Chand Lunia, also known as the ‘King of Burmese Rubies.’ His great grandson Rajeev Lunia is now leading the family business, continuing the tradition with even more passion and perfection in bringing out the very best in Burmese rubies.
Auction houses like Christie’s and Sotheby’s have previously sold jewelry from Faidee’s private collection for record prices: the 10.05-carat ‘Ratnaraj’ ruby and diamond ring was sold for US$ 10,200,000, achieving the price for a ruby at just over US$ 1 million per carat; the Mogok’s Fiery Red set was sold for US$ 10,340,000; and The Red Emperor ruby-and-diamond necklace was sold at Sotheby’s for US$ 9,900,000, which set the world record for the highest price of a diamond and Burmese ruby necklace sold at auction at the time.
A Burmese origin is considered the most quintessential class for rubies as they have an intense, vivid red ‘pigeon’s blood’ color coupled with resplendent natural fluorescence. Being the only company in the world to deal exclusively in Burmese rubies, Faidee creatively uses these extremely rare and exceptional stones in unique designs that have an essence of ageless beauty. Faidee fastidiously strives to bring scintillating gemstones and first-class fabrication together in the form of vibrant jewelry, featuring stellar workmanship by both nature and man.