Influencers Across The World Leverage Their Power To Promote Social Justice!
On the World Day of Social Justice observed by the UN on February 20, global influencers aligned their efforts to campaign against barriers that people face because of gender, age, race, ethnicity, religion, culture or disability. This social challenge, launched by the World Influencers and Bloggers Association (WIBA) was supported by bloggers in Europe, India, Brazil, etc. with 10 million followers in total.
They posted stories, videos, and images promoting acts of kindness and empathy to address discrimination and intolerance.
200 influencers took part in the challenge, among them, Erika Santos, Victoria Bonya, Naomi-Jane Adams, Realfashionist, Aliia Rosa, Andrea Dal Corso, and many others drew attention to the problems and called for making the world better.
World Influencers and Bloggers Association CEO Maria Grazhina Chaplin pointed to the sky-rocketing power of influencers: “What we saw on the Social Justice Day is the new-age power to reach to people’s hearts and minds and to make a real change. We see a direct communication of socially critical messages from influencers to their multi-million audiences.” Ms. Chaplin also added that it is important that the influencers invest their authority in such causes – “they have the people’s trust and power to inspire their followers to stand up and do something.” WIBA as the first global initiative to promote influencers’ role stated that it will continue coordination on the issues important for the better future of mankind”.