ONLINE DEPARTMENTS STORES LIKE AK PREMIER PROVIDES INDEPENDENT INTERNATIONAL DESIGNERS A ROUTE FOR SUCCESS
By Angelina Kali, International fashion model, Journalist, TV Reporter, and Social Media Influencer
The digital revolution is truly upon us. In recent months, the growth in online spending has accelerated greatly. As more and more people are shopping online, communicating via social media and even online dating is now socially acceptable whereas it was sniggered at not long ago, a much greater proportion of the population have become adept at incorporating the virtual world into their daily lives. Fashion has not been immune to this changing social behaviour.
Due to this shifting trend in consumer behaviour, international designers have been moving more resources to increase their online presence. But the costs can be prohibitive for independent designers, especially when it comes to generating traffic to their websites. Furthermore, many consumers prefer visiting online stores which offer a wide variety of products or brands as they provide convenience and saves time scouring the net. This is the department store concept. This can be evidenced by the success of online retail giants like Amazon, Alibaba, and Pret-a-Porter. Either these have become so large that it is difficult for independent designers to get noticed or they tend to focus on established brands.
This is where a site like AK Premier has found a niche. AK Premier is an online retail store specializing in providing high fashion by the best and up-and-coming international designers. The brand ethos of AK Premier is to provide luxury fashion in limited quantity at affordable prices. It benefits the consumers who wish to acquire fashion that is unique and not mass market. Not everyone wants to wear what everyone else does. For the designers, AK Premier offers them access to a well-established and trusted online platform that has a high volume of traffic that is increasing rapidly.
At AK Premier, you will find stunning evening dresses, cocktail dresses, chic casual wear to luxury jewellery and lingerie by some amazingly talented designers such as Giovanni Salvatore (sportswear), Regenalds (elegant casual), Maison Estheremaryline (high fashion) and many more. Many of the evening and cocktail dresses can even be personally tailored by providing key measurements upon which the designers will tailor the dress to provide a perfect fit. It is this personalized customer service that has propelled AK Premier to becoming a must-visit site for fashionistas. The purchasing team attends all the leading international fashion events to select the best designers. If you love fashion AK Premier is definitely worth visiting.